Brief /
Redefining the look of all Contiki B2B trade collateral. 

Process /
Use of 5 templates for every stream of trade collateral (Early Payment Discount's, ad hoc sales, consortia campaigns, rewards and expo) - each embodying simplified look and feel with strong emphasis on key messaging. Complete layout redesign, adhering to Contiki brand guidelines and 8 Contiki brand tones.
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