For this project, I worked with the team at Bimbadgen, a prominent winery in the Hunter Valley, to create their first spirit brand, Night Merchant. I was involved from the beginning, working with the team on name ideation, brand identity, label design and additional promotional materials.
I wanted to capture the idea of Night Merchant as Bimbadgen after hours – Bimbadgen is a winery during the day, and now creates spirits in the still of night. I also wanted the label design to be versatile so that as the brand grew to include more spirits, the design would lend itself to additional labels, and eventually ready-to-drink cans.
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