Over the past four years, I have led design and web development teams to support the iconic Sanctuary Cove International Boat Show (SCIBS), a four-day event which attracts 43,000 visitors annually.
In 2021, we began refreshing the collateral to reflect where the event is going, making it younger, fresher and more fun. The collateral we worked on included printed magazine advertising, digital web banners, video, large format advertising such as billboards, event signage and wayfinding, brochures, sponsor proposition documents, lanyards and accreditation passes. I led three graphic designers, producing templates and timelines and offering guidance and feedback on their designs.
The Mulpha Events team – which oversees SCIBS – was happy with the new look and commissioned us to revamp the SCIBS website. I also worked on refreshing Mulpha Events’ logo, composing a short sizzle reel of their events and venues, and pushing their website live in time for the SCIBS 2024 launch.
CLIENT @sanctuarycoveboatshow + @mulphaevents